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November

How to Get Your Artwork Exhibited in Sydney – Artist Guide

As an artist getting your work out there can be on of the most rewarding stages of your expressive journey but it requires a lot of effort to get exhibited. Our accomplished local Sydney artists have shared their organic recommendations to help emerging artists get recognised and land that spot in an exhibition.

Are you an Artist wanting to find out how you can get your art exhibited in Sydney?

It all comes down to getting your work online to gain exposure to the right people to showcase your art and build your personal brand. Ultimately when you’re showcasing or selling works online, it’s all about the image. If you have a bad image of your work it won’t represent your talent accurately.

Standish & Co works with many of Sydney’s Artists to create digital productions of their artwork for online galleries, showcases and before they exhibit, often for the first time.

Here’s how you can get build your brand to increase your chances of getting your art exhibited in Sydney in 2019.

1. GET ACTIVE ON SOCIAL MEDIA TO CONNECT WITH ART INFLUENCERS

It’s hard to ignore the reach of social media in today’s society and there is no better place to share digital images of your artwork to get noticed fast.

Social Media gets our vote as the easiest and cheapest way to get your art out there and how to get your art exhibited in Sydney. The best platforms to showcase your art pieces and connect with art enthusiasts, collectors, galleries and exhibitors are Instagram, Facebook, Pinterest and Twitter. Dedicate some time to learning the basics of digital and social media marketing to make these incredibly useful tools for artist promotion get you noticed and help you take that next step.

2. BUILD YOUR OWN WEBSITE TO SHOWCASE YOUR ARTWORK

One challenge for artists is creating a visual representation that conveys the quality and fine detail of their work. Social media is great for reaching art enthusiasts but is constrained by low resolution images. It’s very hard to get noticed or sell art work without a professional website and building a website is not expensive or as difficult as it might seem.

With platforms like SquareSpace for Artists and Shopify – Guide for Selling Art Online, you can use a template and build your own website to display and sell your artwork, blog and create an online profile. As an artist, ‘you’ are your brand and building a strong online profile that boldly expresses your talent and your personal brand is pivotal to getting successfully exhibited in Sydney.

The most effective way to reach new social media users is to be referred through people ‘sharing’ your artwork on social accounts or from your website so make sure that your accounts are linked and you get every opportunity to connect with art enthusiasts who appreciate your work.

You’ll find unlimited information on the web about Search Engine Optimisation (SEO) which is not as complex as it sounds. Learn the basics through a few online tutorials to make sure your website gets seen by Sydney’s art community and exhibitors.

3. JOIN ONLINE ART MARKET PLACES AND USE THE BEST DIGITAL IMAGES TO STAND OUT

There is a plethora of free online art platforms to showcase your work and link with buyers to sell your art pieces. Many of our artists have used these platforms to showcase their pieces using the highest quality visualisations of their work.

On these platforms, digital representations of your work will be viewed alongside thousands of talented artists so you need to make sure that your work stands out. Images created using our unique scanning technology is the highest quality digital production of fine art in Sydney so don’t let poor quality photo’s hold you back.

4. WRITE AN ONLINE BLOG TO SHARE YOUR STORY AND INSPRIRATION FOR YOUR WORK

Art lovers want to be immersed in the seductive narrative of the artistic expression. We are always fascinated by hearing artists share their personal reflections of each unique piece.

There is a poetic romance to uncovering the inspiration, motivation, conception and intension of each impassioned artistic expression. Acquiring art is an emotional journey and forming sentimental connections with your audience is paramount to getting your work noticed.

Supplementing the visual splendour of your artistic creation with captivating words that arouse thoughts and feelings to conjure a deeper sensory experience for the viewer.

GET HIGH QUALITY DIGITAL PRODUCTIONS OF YOUR ARTWORK USING STATE OF THE ART SCANNING TECHNOLOGY

At the end of the day, all of these recommendations are tried and tested ways that our Local Artists have been successful in getting themselves exhibited in Sydney.

They say the game changer in building their brand and getting their work out there has been using our State-of-the-Art digitalisation technology to produce images that outshines previous Artwork Photography and Scanning methods.

Our incredible scanning technology is affordable and has increased sales and exposure for all of our artists. This also gives our Artists an additional way to profit from their work, with these high-quality digital images suitable for digital sales in the future.

Image Credit: Kristine Ballard, Light Reflections, 910mm x 1220mm

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